What Is and What Should be the most Important Innovation in Musical Instruments

Hello again folks, Before writing this post, I turned onto Floyd’s The Wall album , but it gives me too much distraction to my neurosensoric cell, so I changed the music to my favorite album of all time, GNR’S Appetite for Destruction, okay, so let’s start writing now haha. From this post, I wanted to share my thoughts and vision about the most important innovation in the musical instrument industry, I picked one of the musical instrument which is Electric Guitar.




Acoustic Guitar


The Electric Guitar is one of the most popular musical instruments, and it is also very familiar to many people, when Gibson Guitar Corporation invented the first Les Paul Model Guitar on the 1950s, electric guitar became very popular, and this condition encourage many company to produce electric guitar.

In my opinion, Gibson’s innovation in electric guitar  is the most important innovation throughout musical instruments history, and it really changed the whole world. Gibson changed the whole world paradigm of musical instrument and leads to the other invention of electrical musical instrument such as electric bass guitar, and musical instrument amplification.




Gibson Electric Guitar




The invention of electric guitar not only change the musical instrument history, but also changed the musical genre itself, before the invention of electric guitar, musical genre is limited on to classic, pop, and blues music. After the invention, many genre popped up, like blues-rock, rock and roll, heavy metal, jazz, r&B, and many more.


The invention of Electric Guitar changed musical elements throughout the world forever….



Thanks for reading the whole post, folks. Cheers


What is and What Should be the Reason to be Creative

Hi folks, I listened to Morrisey’s Greatest Hits while writing this entire posts , it gives me a decent comfortable feeling about the deadline, hahaha, just kiddin’, okay, from this post, I want to share about my own thoughts about “Creativity” , that have been a main topic throughout my entire blog.

“The things we fear most in organizations—fluctuations, disturbances, imbalances—are the primary sources of creativity.” — Margaret J. Wheatley

I took a very interesting quotes that describe creativity, from the quotes we may admit that we often avoid risk in our organisations or environment, but sometimes, by not always doing what others do, not to be an impostor, or be a risk – taker person, it may leads to the improvement of creativity of ourselves. So why do we need Creativity itself?

First, we don’t always want people to know up front what is at the deepest core of ourself, but there is still the need to get it out. How is that best done? Again the importance of creativity is at the forefront. We find ways to express what you want to get out through our creativity. Creativity can just be a natural part of our life that we don’t bother sticking a label on. We may not even be consciously aware that we are bringing it into practice.

Second, creativity isn’t just about coming up with the next best idea. Creativity is the consistent forefront in our culture today. This is the driving factor in our global economy and essential to organisations. The ability to utilize the creative mind has helped consumers differentiate brands, and create a sense of loyalty for many. Fashion has allowed individuals to create a trend or follow one. It is as simple as finding inspiration, which can find its way into mainstream pop culture.

From creativity itself, it could leads into a born of a new creative enterprises, I pick Marvel Comics as one of the most creative company, because all of its products, came from a creative mind that inspire people to be their own superhero on their life.

Marvel Comic Books


Thanks for reading my whole posts, I hope this post could encourage many people to be more creative. Cheers

What is and What Should be The Most Creative Transportation

Hi again folks! I am listening to MGMT’S Oracular Spectacular album while writing this entire post to give a more psychedelic thinking haha, okay, From this post, I want to share my vision about the most creative transportation throughout the world, first, let’s see the meaning of  “Transportation”, based on wikipedia, Transportation is the movement of people, cattle, animal, and goods from one location to another. The field can be divided into infrastructure, vehicles, and operations. Transport is important since it enables trade between peoples, which in turn establishes civilizations. From this description, I want to pick one transportation model which is vehicles, and I would also pick one of the vehicles which is Bicycle

Bicycle is very common in our everyday life, started from our kindergarten era, we learned the rise and fall from learning to ride a bicycle. And also bicycle don’t need fuel to operate so  bicycle is a very eco-friendly transportation. In 2010-2011, bicycle being popular again in our environment since there were many campaign about Global Warming and Eco Friendly Stuff. By the improvement of technology, many creative bike have been invented nowadays.

First, Let’s take a look at a conventional bicycle ,


Ordinary Bike




And then let’s take a look at this creative bicycle,


Folding Bike


More Futuristic Bike Model


By seeing those creative design , we could see that a conventional transportation could be transformed into a more modern and futuristic design  by improving creativity without decrease the core value of its original goods. This is the end of my post, I hope you could get my idea of transforming conventional goods into a more modern goods without changing its core value, keep rock folks! Thanks, cheers

What is and What should be the Most Creative Country

This is my second post, okay folks, now I want to share a bit of my vision about the most creative country in my own opinion and thoughts , if we talk about creativity , we should decide from which side we want to look upon, because the word creativity itself have a wide meaning, From my own vision and thoughts, I want to pick the most creative country in the world based on the most creative music industry that its country have.

So by mentioning creative music industry, I guess I picked the United States of America, why USA? First. let’s take a look at the history of music indusrty at the 1950s . In the early 1950s the big five major record labels were Columbia, RCA Victor, Decca, Capitol and Mercury. Capitol had risen to being the fourth biggest label in 1955 when EMI, the biggest UK record operation, bought Capitol for $8.5 million. From 1954-1958 independent labels issuing rock and roll and r&b recordings dominated the charts as the market share for major labels fell dramatically. This Indicates that the major force of Music Industry is on the United Kingdom. The condition remains the same for the next 3 decades, by the end of the eighties the top major labels were Sony, Warner, PolyGram, BMG, EMI and MCA. This indicates that United States started to rise for the sake of global music industry. Started from the 1980s until now, USA Record Company always done the research for innovation for the media of music.


New York Times Square - USA


The commercial music media started from Vinyl, that have been the most efficient media to enjoy music, but then the research invented smaller media to play music which is CDs that have less bitrate but more compact than the Vinyl. The invention of CD as the media of music is very stunning at the 90s era, but USA change the whole music industy when Apple brought us the “I-Tunes”, the digital music store at the 21st Century.



Led Zeppelin's "The Song Remains The Same" Vinyl


After the presence of I-Tunes, which is the killer of all music media, the revenue from all music and records company throughout the world dramatically decreases, and the whole paradigm of music also changes. By the arriving of I-Tunes, we could just simply enjoy every music of every musicians through out the world just as simple as one-click, and we could save our music collection without buying some cabinet to store our vinyls or cd at our house, we could have  like 1 million songs stored on our computer.



Itunes Cover Flow



This is the end of my second posts, I hope you could get my idea of how creative a Country could be just by seeing at one small side of an industry, thanks for reading folks!

What is and What Should be The Meaning of My Name

Okay , so this is the first post of my blog, essentially my first writing ever on the Internet, I started to write the blog according to my Creativity and Innovation Course at SBM ITB Undergraduate program, this course is so awesome, the assignment of the course is to write posts according to Creativity and Innovation, and let’s start my first topic.

This first post is about my name, (??) , okay you are confused, so do I. My name is Andra Geraldy Yoseph, a quite sophisticated yet rockin’ name isn’t it. I got this name from my parents, both of them, while they gave me the name 19 years ago, My first name is Andra, which I don’t know the meaning of it myself, so I decided to search my name on google, and the result’s quite shocked me a bit, according to the i-am-pregnant.com (a quite funny domain name), “Andra is a Greek Girl name. The meaning of the name is Strong & Courageous” ; The first statement is quite shocking, but I don’t mind anyway, because my name characteristic is  a unisex name in Indonesia, the point that makes me so relieved is the second statement which is “Strong & Courageous” ,  That statement more or less represent my personality, so it gives me the point that my parents do a little research while giving the name to their son, haha

About my middle name which is Geraldy, I don’t know exactly the meaning about it, so let’s close our media player classic and grab a tissue, then search again on google, the results showing from surnameanalysis.com ( why all of the name is so cheesy ) , and it says that   ” small, mean, safe, bright, hot, fast, short, angular” , Honestly, I am a bit confused about the result, this is like a judgement to some more private area of myself, but let’s just consider the result as my personality. I prefer the hot actually.

And my last name is Yoseph , which is my family name, a hereditary that have been existed for 5 generations. I am proud of my name and I feel that my name is more or less represent my personality, special thanks to Mr & Mrs Yoseph for giving me a very unique yet simple name.

So this is the end of my first post, if you want to know more about me you can follow my twitter account @AndraGeraldy, and for you, who is reading my post right now, you rocks man. And for you who isn’t reading my post right now, you must be a Jonas Brothers die-hard fans, cheers

Cheers Beer